diff --git a/app.go b/app.go
index 7630254..932fdca 100644
--- a/app.go
+++ b/app.go
@@ -428,15 +428,11 @@ func Initialize(apper Apper, debug bool) (*App, error) {
 
 	initActivityPub(apper.App())
 
-	if apper.App().cfg.Email.Domain != "" || apper.App().cfg.Email.MailgunPrivate != "" {
-		if apper.App().cfg.Email.Domain == "" {
-			log.Error("[FAILED] Starting publish jobs queue: no [letters]domain config value set.")
-		} else if apper.App().cfg.Email.MailgunPrivate == "" {
-			log.Error("[FAILED] Starting publish jobs queue: no [letters]mailgun_private config value set.")
-		} else {
-			log.Info("Starting publish jobs queue...")
-			go startPublishJobsQueue(apper.App())
-		}
+	if apper.App().cfg.Email.Enabled() {
+		log.Info("Starting publish jobs queue...")
+		go startPublishJobsQueue(apper.App())
+	} else {
+		log.Error("[FAILED] Starting publish jobs queue: no email provider is configured.")
 	}
 
 	// Handle local timeline, if enabled
diff --git a/config/config.go b/config/config.go
index 8a79224..7bee863 100644
--- a/config/config.go
+++ b/config/config.go
@@ -251,7 +251,8 @@ func (ac *AppCfg) LandingPath() string {
 }
 
 func (lc EmailCfg) Enabled() bool {
-	return lc.Domain != "" && lc.MailgunPrivate != ""
+	return (lc.Domain != "" && lc.MailgunPrivate != "") ||
+		lc.Username != "" && lc.Password != "" && lc.Host != "" && lc.Port > 0
 }
 
 func (ac AppCfg) SignupPath() string {
diff --git a/email.go b/email.go
index 7da60e4..eed3985 100644
--- a/email.go
+++ b/email.go
@@ -22,7 +22,6 @@ import (
 
 	"github.com/aymerick/douceur/inliner"
 	"github.com/gorilla/mux"
-	"github.com/mailgun/mailgun-go"
 	stripmd "github.com/writeas/go-strip-markdown/v2"
 	"github.com/writeas/impart"
 	"github.com/writeas/web-core/data"
@@ -308,14 +307,14 @@ Originally published on ` + p.Collection.DisplayTitle() + ` (` + p.Collection.Ca
 
 Sent to %recipient.to%. Unsubscribe: ` + p.Collection.CanonicalURL() + `email/unsubscribe/%recipient.id%?t=%recipient.token%`
 
-	gun := mailgun.NewMailgun(app.cfg.Email.Domain, app.cfg.Email.MailgunPrivate)
-
-	if app.cfg.Email.MailgunEurope {
-		gun.SetAPIBase("https://api.eu.mailgun.net/v3")
+	mlr, err := mailer.New(app.cfg.Email)
+	if err != nil {
+		return err
+	}
+	m, err := mlr.NewMessage(p.Collection.DisplayTitle()+" <"+p.Collection.Alias+"@"+app.cfg.Email.Domain+">", stripmd.Strip(p.DisplayTitle()), plainMsg)
+	if err != nil {
+		return err
 	}
-
-
-	m := mailgun.NewMessage(p.Collection.DisplayTitle()+" <"+p.Collection.Alias+"@"+app.cfg.Email.Domain+">", stripmd.Strip(p.DisplayTitle()), plainMsg)
 	replyTo := app.db.GetCollectionAttribute(collID, collAttrLetterReplyTo)
 	if replyTo != "" {
 		m.SetReplyTo(replyTo)
@@ -412,13 +411,13 @@ Sent to %recipient.to%. Unsubscribe: ` + p.Collection.CanonicalURL() + `email/un
 		return err
 	}
 
-	m.SetHtml(html)
+	m.SetHTML(html)
 
 	log.Info("[email] Adding %d recipient(s)", len(subs))
 	for _, s := range subs {
 		e := s.FinalEmail(app.keys)
 		log.Info("[email] Adding %s", e)
-		err = m.AddRecipientAndVariables(e, map[string]interface{}{
+		err = m.AddRecipientAndVariables(e, map[string]string{
 			"id":    s.ID,
 			"to":    e,
 			"token": s.Token,
@@ -428,8 +427,8 @@ Sent to %recipient.to%. Unsubscribe: ` + p.Collection.CanonicalURL() + `email/un
 		}
 	}
 
-	res, _, err := gun.Send(m)
-	log.Info("[email] Send result: %s", res)
+	err = mlr.Send(m)
+	log.Info("[email] Email sent")
 	if err != nil {
 		log.Error("Unable to send post email: %v", err)
 		return err
diff --git a/mailer/mailer.go b/mailer/mailer.go
index a75b585..30892e6 100644
--- a/mailer/mailer.go
+++ b/mailer/mailer.go
@@ -13,8 +13,10 @@ package mailer
 import (
 	"fmt"
 	"github.com/mailgun/mailgun-go"
+	"github.com/writeas/web-core/log"
 	"github.com/writefreely/writefreely/config"
 	mail "github.com/xhit/go-simple-mail/v2"
+	"strings"
 )
 
 type (
@@ -27,7 +29,21 @@ type (
 	// Message holds the email contents and metadata for the preferred mailing provider.
 	Message struct {
 		mgMsg   *mailgun.Message
-		smtpMsg *mail.Email
+		smtpMsg *SmtpMessage
+	}
+
+	SmtpMessage struct {
+		from       string
+		replyTo    string
+		subject    string
+		recipients []Recipient
+		html       string
+		text       string
+	}
+
+	Recipient struct {
+		email string
+		vars  map[string]string
 	}
 )
 
@@ -48,6 +64,8 @@ func New(eCfg config.EmailCfg) (*Mailer, error) {
 		if eCfg.EnableStartTLS {
 			m.smtp.Encryption = mail.EncryptionSTARTTLS
 		}
+		// To allow sending multiple email
+		m.smtp.KeepAlive = true
 	} else {
 		return nil, fmt.Errorf("no email provider is configured")
 	}
@@ -61,14 +79,16 @@ func (m *Mailer) NewMessage(from, subject, text string, to ...string) (*Message,
 	if m.mailGun != nil {
 		msg.mgMsg = m.mailGun.NewMessage(from, subject, text, to...)
 	} else if m.smtp != nil {
-		msg.smtpMsg = mail.NewMSG()
-		msg.smtpMsg.SetFrom(from)
-		msg.smtpMsg.AddTo(to...)
-		msg.smtpMsg.SetSubject(subject)
-		msg.smtpMsg.AddAlternative(mail.TextPlain, text)
-
-		if msg.smtpMsg.Error != nil {
-			return nil, msg.smtpMsg.Error
+		msg.smtpMsg = &SmtpMessage{
+			from:       from,
+			replyTo:    "",
+			subject:    subject,
+			recipients: make([]Recipient, len(to)),
+			html:       "",
+			text:       text,
+		}
+		for _, r := range to {
+			msg.smtpMsg.recipients = append(msg.smtpMsg.recipients, Recipient{r, make(map[string]string)})
 		}
 	}
 	return msg, nil
@@ -77,12 +97,20 @@ func (m *Mailer) NewMessage(from, subject, text string, to ...string) (*Message,
 // SetHTML sets the body of the message.
 func (m *Message) SetHTML(html string) {
 	if m.smtpMsg != nil {
-		m.smtpMsg.SetBody(mail.TextHTML, html)
+		m.smtpMsg.html = html
 	} else if m.mgMsg != nil {
 		m.mgMsg.SetHtml(html)
 	}
 }
 
+func (m *Message) SetReplyTo(replyTo string) {
+	if m.smtpMsg != nil {
+		m.smtpMsg.replyTo = replyTo
+	} else {
+		m.mgMsg.SetReplyTo(replyTo)
+	}
+}
+
 // AddTag attaches a tag to the Message for providers that support it.
 func (m *Message) AddTag(tag string) {
 	if m.mgMsg != nil {
@@ -90,6 +118,19 @@ func (m *Message) AddTag(tag string) {
 	}
 }
 
+func (m *Message) AddRecipientAndVariables(r string, vars map[string]string) error {
+	if m.smtpMsg != nil {
+		m.smtpMsg.recipients = append(m.smtpMsg.recipients, Recipient{r, vars})
+		return nil
+	} else {
+		varsInterfaces := make(map[string]interface{}, len(vars))
+		for k, v := range vars {
+			varsInterfaces[k] = v
+		}
+		return m.mgMsg.AddRecipientAndVariables(r, varsInterfaces)
+	}
+}
+
 // Send sends the given message via the preferred provider.
 func (m *Mailer) Send(msg *Message) error {
 	if m.smtp != nil {
@@ -97,7 +138,39 @@ func (m *Mailer) Send(msg *Message) error {
 		if err != nil {
 			return err
 		}
-		return msg.smtpMsg.Send(client)
+		emailSent := false
+		for _, r := range msg.smtpMsg.recipients {
+			customMsg := mail.NewMSG()
+			customMsg.SetFrom(msg.smtpMsg.from)
+			if msg.smtpMsg.replyTo != "" {
+				customMsg.SetReplyTo(msg.smtpMsg.replyTo)
+			}
+			customMsg.SetSubject(msg.smtpMsg.subject)
+			customMsg.AddTo(r.email)
+			cText := msg.smtpMsg.text
+			cHtml := msg.smtpMsg.html
+			for v, value := range r.vars {
+				placeHolder := fmt.Sprintf("%%recipient.%s%%", v)
+				cText = strings.ReplaceAll(cText, placeHolder, value)
+				cHtml = strings.ReplaceAll(cHtml, placeHolder, value)
+			}
+			customMsg.SetBody(mail.TextHTML, cHtml)
+			customMsg.AddAlternative(mail.TextPlain, cText)
+			e := customMsg.Error
+			if e == nil {
+				e = customMsg.Send(client)
+			}
+			if e == nil {
+				emailSent = true
+			} else {
+				log.Error("Unable to send email to %s: %v", r.email, e)
+				err = e
+			}
+		}
+		if !emailSent {
+			// only send an error if no email could be sent (to avoid retry of successfully sent emails)
+			return err
+		}
 	} else if m.mailGun != nil {
 		_, _, err := m.mailGun.Send(msg.mgMsg)
 		if err != nil {
diff --git a/templates.go b/templates.go
index 3bb7d13..030467c 100644
--- a/templates.go
+++ b/templates.go
@@ -14,8 +14,8 @@ import (
 	"errors"
 	"html/template"
 	"io"
-	"os"
 	"net/http"
+	"os"
 	"path/filepath"
 	"strings"